Absolut vodka

PROJECT
Hyper Island,
Absolutdrinks.com

ROLE
Project manager &
UX / UI

DURATION
3 Weeks

Throw the ultimate party at absolutdrinks.com 

Invite and collaborate with friends, find cool venues hosted by Absolut and share playlists and shopping lists with your friends for an epic night to remember

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FRAMING THE CHALLANGE

How can we create more value for millennials to revisit absolutdrinks.com?

We got the brief from Absolut to increase the number of returning visitors to absolutdrinks.com, which is a part of Absolut’s digital strategy, providing visitors with drink recipes and inspiration for drink parties. 

With a great amount of unique visitor each month but less returning and loyal visitors, the service was lacking value for Millennials. 

Learning more about the problem

What does Millennials value that is lacking with the current service, and what problems are they encountering? We tried to answer these questions by conducting interviews and testing with users, and found a few valuable insights to base our concept on.

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Fall in love with the problem,
not the solution

Aligned with the problem, we ideated based on our research and insights. With the help of the double diamond method and the use of different creative tools we conducted a line of workshops to open our divergent thinking and innovate. 

With a lot of good ideas (and bad) we had to narrow down to one concept. We assessed the quality of our ideas based on innovation and feasibility and by rapidly prototyping the ones with the highest score.

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PROTOTYPING

Developing concepts
and prototyping

After quickly prototyping ideas, iterating with test users and killing of some darlings we went further by developing the concept of a absolute event organizing service. When developing the concept, we would constantly iterate with test users and recieve feedback. 

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TEAM IS EVERYTHING

Julia Roth
Joy Schmidmier
Tammie Söderberg

Sebastian Dagenhart
Max Hammarstedt
David Arvidson