Peak Performance

CLIENT
Hyper Island,
Peak Performance

PROJECT
Interactive store experience,
Arduinos, Processing and techy stuff

DURATION
2 Weeks

BACKGROUND

"Think an epic snowball-fight in a lasertag setting, meets high-fashion."

Peak Performance came to Hyper Island, with the brief to present their new anniversary line and the brands fusion between fashion and ski. 

The mission was to- with the help of creative technology attract and engage their new target group and to crate a buzz.

FRAMING THE CHALLANGE

How can Peak Performance celebrate their anniversary collection in a social and engaging way?

Nature, fashion and futuristic combinations of art and technology

Our exploration left us with a clear inspired focus- snow. Most of our individual and group exploration focused on combining themes regarding nature, fashion and futuristic combinations of art and technology.

MOODBOARDMOODBOARD

THE EXPERIENCE

How it works

The challenge is simple; Peak performance shoppers will sign up to play an opponent in a snowball fight within the experimental display playscape. The first player to five points wins and is entered to win a ski trip to the SkiStar Resort (Peak partners) in Åre, Sweden.

2. Earn points by hitting your opponent

Players will earn points in a similar fashion to a typical laser tag scoring system, when a snowball hits the opponents modified Peak Performance jackets the other player will score a point and de-activate one of the opposing player nodes. 

3. Five hits and you’re out!

The opposing player’s jacket will shift colors and vibrate to indicate a qualifying hit. When all five nodes are de-activated, either by a direct node or jacket hit, the challenge is over.

We built a full-scale working prototype with the help of Arduinos, processing and a little bit of resourceful ghettoness. 

TEAM IS EVERYTHING

Nikhil Nair
Amadeus Malmen

Andew Van Hyfte
David Arvidson