CLIENT
YouLinker/Vimy,
HyperIsland

PROJECT
Re-branding & Strategy,
UX / UI

DURATION
4 Weeks

INTRODUCTION

Creating future experiences for
young professionals 

Vimy is the new way of finding jobs. A CV doesn’t truly communicate who you are, your personality, interests or dreams. LinkedIn tells your skills and previous experiences, 
but what if you’re in a early stage of your career? 

Vimy redefines the hiring process by focusing on the individuals and opens up for future experiences and learnings, rather than staying stuck in the past.

Vimy_diagonal_screen_2Vimy_diagonal_screen_2

BACKGROUND

YouLinker = Vimy

YouLinker a new startup came to HyperIsland because they needed the help with visualizing their brand and to clarify their communication towards a very broad target group.

We created a complete new brand and strategy, scoped their target audience and how the new brand story would speak to them. 

[vim]

Vimy originates from the word vim which the dictionary defines as lively, vital and an energetic spirit full of enthusiasm. Vimy represents our users, the ambitious and driven individuals with a passion to develop and gain future experiences and learning. 

Mission

To connect passionate people, looking to expand their careers, with companies that find inspiration in people and ideas.

Vision

We want to redefine the hiring process by prioritizing the future experiences of
 people above the past.

Values

We represent wisdom. We lead. We are passionate about reaching our potential, always looking to the next adventure.

Vimy_bigphoto_2Vimy_bigphoto_2

VISUAL IDENTITY

Creating a dynamic and cohesive identity in line with the new strategy

When developing the visual identity we where really serious about communicating the values and creating an identity that would feel personal and living. So we imagined Vimy as an individual, that would speak to you directly, motivate and guide you through the interface and hiring process.

NEW INTERFACE

A cohesive and branded experience through out the service.

Vimy_Team_2Vimy_Team_2

TEAM IS EVERYTHING

Shila Vikström
Whitney Macaluso
Tim Kildigulov

Sofia Lyu
Laura Lau
David Arvidson