YouLinker = Vimy
YouLinker a new startup came to HyperIsland because they needed the help with visualizing their brand and to clarify their communication towards a very broad target group.
We created a complete new brand and strategy, scoped their target audience and how the new brand story would speak to them.
When developing the visual identity we where really serious about communicating the values and creating an identity that would feel personal and living. So we imagined Vimy as an individual, that would speak to you directly, motivate and guide you through the interface and hiring process.